I agreed, Lumion should do what they good at and push it to the top. And find a lot of many great unique partners.
That's how Spaceclaim, SketchUp, Luxion Keyshot, Luxology withstand with big company.
Especially Spaceclaim. They try to start new market instead of competition:
And see how this page doing with bold statement of 'In minutes'. Wiseman steal!http://www.keyshot.com/how-it-works/
Also, see how Luxology is going into MCAD. That's crazy HUGE, when they get exposure to million Solidworks users with their photoview360. That's life changing. Also, they are Siemens business partner now:http://www.luxology.com/store/CAD_Loaders_for_modo/index.aspx
This kind of plugin would also push Lumion into more than Archviz and also become designer toolset sometime in the future:http://www.allegorithmic.com/getstartedhttp://www.allegorithmic.com/products/stt/overview
And why not allied with product connect or formfonts, and instantly linked data with the design, and others who allied with SketchUp:http://www.igloostudios.com/http://sketchup.google.com/3dwarehouse/cldetails?mid=e4c5f9469b0b38abb7dc65d7950bd55b&ct=hpr2
Formfonts.com also sure have real big access to architects, and their asset may not that expensive to partner with, and I see they are sketchup veterans who are reliable people from the start years ago. Their member subscription whan access to more than 10,000 high-quality model is real bargain.
That's how I see Lumion position in the future. Concentrate and eating from low-mid ground, which expert can squeeze a lot from it by going Quest3D. It's SketchUp for Archviz. I'm not saying stop working for expert level, but I see a lot user opportunities in architects and firms who mainly use SketchUp and a lot normal people who are SketchUp enthusiast, if Lumion give focused integration to it. Revit is opportunity, but ADSK may not like what Lumion do much because their money is also rendering on cloud ervice. Dont' forget to monitor Bonzai3d/Formz 7 because the tech is so interesting even user base is quite small.
Imagine one can linked quickstart model from SketchUp or Revit and design the look/furniture placement/materials with comprehensive ready-made material catalog, which is so easy to adjust. And can save design options,views as a catalog for design decision (like Sketchup page tab with batch rendering plugin to a folder/PDF).
That's would become the same top MCAD level easiness.
PS: I've spend sometime to research in MCAD techs, seem like autodesk is stay in the mid-range in term of tech advancements. ADSK just copy and bought the feature that successfully integrated in high end CAD like Catia, Siemens NX. If you want to see how ADSK can bring to AEC in next 3-4 years, you can see it in current MCAD field. It astonishing to know that AEC is almost monopoly by ADSK then they just put a pile of old MCAD tech to AEC later. In fact, all product have the same root, ADSK maximize profit by breaking them to countless product. But that's also the reason Lumion future, if planned well, can be bright too
What I see is the Future of Revit is lie in Autodesk inventor. Autodesk Inventor is flagship in parametric modeling, but just mid-range tech advancement when compared the whlole industry. Architecture is moving to building customization and fabrication, it's happening.
There're billions of people that will have 3D as a part of life in the future. 3D will become everywhere, like what 2D is today. Especially, 3D printing and DIY fab would be in every home. It's the real big market in decade to come, which Dassault/Siemens start pushing hard now (but their idea of trying to lock-in customer files in cloud is also years ahead to make it reasonable).
Hope my idea help