September 28, 2012, 04:29:07 pm
i dig it. And i certainly dig that recipe for success!
This is exactly why Lumion is so powerful. EXACTLY!
The ability to quickly "sketch" an idea in 3d and then breathe life into it almost magically in Lumion has revolutionized visualization for many of us.
It doesn't have to be perfect or hollywood quality for people to be able to "experience" a space or design in a richer fashion than the simple output we used to provide in the same amount of time.
i know alot of people like to unfavorably compare to vray, etc. but for me, i don't think there is enough time to use those types of packages on most projects anymore. Not saying some people cant, but time and money, both hard to come by these days, dictate a different set of procedures and protocols for most of the work i am involved in.
I also think that all of these factors can certainly create a competitive advantage over my competitors who insist on using all of the "industry standard" software packages to achieve what they consider to be superior products. I have experienced it personally. Some of my clients have been blown away that i can provide very good quality renderings AND animations in such short time...and time is money.
I dont think it is devaluing the industry at all, just redefining what some smaller budgets can accomplish and what larger ones can do with a new and different approach. no worries, those that want "industry standard" products will continue to pay for them IMHO.
...whew, where did all that come from??? sorry brian, nice "sketch"!